The AFL (Australian Football League) is one of the most popular and thrilling sports in Australia, with millions of fans tuning in every season. From the stunning athleticism of the players to the excitement of each game, AFL captures the hearts of Australians. But if you’ve ever wondered how much do AFL players get paid, you’re not alone. The financial side of professional sports can be just as intriguing as the games themselves.
In this post, we’ll take an in-depth look at the salaries of AFL players, covering everything from average earnings to the highest-paid stars, and the factors that influence their pay. Whether you’re an aspiring AFL player, a fan curious about player earnings, or simply someone who enjoys learning about the economics of sport, this guide is for you.
The Basics: How Much Do AFL Players Get Paid on Average?
In 2025, AFL player salaries are determined by the collective bargaining agreement between the league and the AFL Players Association. These agreements ensure that players are fairly compensated while maintaining the competitive balance of the sport. But the exact salary varies widely depending on experience, skill level, and position on the team.
The Average Salary for AFL Players in 2025
In 2025, the average AFL player salary is approximately $400,000 AUD per year. However, this number doesn’t tell the whole story, as player salaries can differ significantly. Some players make much more, while others, particularly rookies or players in less prominent positions, earn considerably less.
Rookie Salaries and Minimum Pay
The minimum salary for a rookie in the AFL is generally around $90,000 AUD per year. This is the starting point for most players entering the league. While it may seem like a substantial amount, it’s worth noting that rookies often sign contracts that don’t reflect the same level of earning potential as established stars.
Veteran Salaries and Top Earners
Veteran players, who have been in the AFL for several years, can expect to make far more. For example, an established star player can earn up to $1 million AUD or more per year. These players often have endorsement deals, larger game bonuses, and higher base salaries due to their experience, reputation, and marketability.
Key Factors That Affect AFL Player Salaries
While it’s easy to look at an average salary and assume all players earn the same, there are several factors that contribute to differences in player salaries. Here are some of the most important:
Player Experience and Seniority
Like in many professions, experience matters in the AFL. Players who have spent years in the league and have proven themselves on the field tend to earn higher salaries. As players gain more experience and reach senior positions, their negotiating power increases.
- Rookie players generally earn the minimum salary.
- Mid-career players with several years of experience may see their earnings rise to the average salary.
- Veteran players or superstars who have been in the league for over a decade can negotiate contracts that surpass $1 million.
Team Success
AFL players who are part of successful teams are often compensated more for their contributions to winning games and championships. Teams that perform well tend to have larger budgets, which can result in higher player salaries.
- Players in high-performing teams like Richmond, Collingwood, and West Coast Eagles can often command higher salaries due to their team’s financial success.
- Struggling teams might offer lower wages but provide more opportunities for rookies to get playing time.
Endorsements and Sponsorships
Endorsement deals can make up a significant portion of an AFL player’s income. Players with large social media followings, a strong public profile, and marketable personalities can earn substantial sums from sponsorships and brand deals. For example:
- Stars like Dustin Martin and Patrick Cripps earn significant endorsement deals, which boost their overall income.
- Some players have endorsement deals with major brands like Nike, Adidas, and local Australian companies.
Contract Negotiations
The way a player negotiates their contract can make a huge difference in their pay. Players who have strong agents and leverage their performances during contract talks can significantly increase their salaries.
Highest Paid AFL Players in 2025
Let’s take a look at some of the top earners in the AFL in 2025. While exact salary figures are often kept private, estimates of these players’ earnings based on reports and public data give us a good idea of who is at the top.
Dustin Martin (Richmond Tigers)
Dustin Martin, one of the AFL’s biggest stars, is known for his dynamic gameplay and leadership on the field. He is widely regarded as one of the highest-paid players in the league, earning an estimated $1.5 million AUD per year, thanks to both his salary and endorsement deals.
Patrick Cripps (Carlton Blues)
As captain of the Carlton Blues, Patrick Cripps is another top earner in the AFL. His yearly income, including his salary and sponsorships, is believed to be around $1.3 million AUD.
Nat Fyfe (Fremantle Dockers)
Nat Fyfe, who has been a staple for the Fremantle Dockers for many years, has enjoyed a lucrative career. His annual salary is estimated to be over $1 million AUD, helped by both his leadership role and sponsorship deals.
Additional Ways AFL Players Make Money
Aside from their base salary, AFL players can also earn money through several other channels:
Match Bonuses
Players often receive match bonuses depending on their performance and the team’s success. These can vary based on individual performances like goals scored, tackles made, or overall team achievements like winning a game or a premiership.
Media Appearances and Public Speaking
High-profile players frequently take part in media appearances, interviews, and public speaking engagements. These events can pay well, depending on the player’s fame and the nature of the engagement.
Investments and Business Ventures
Many AFL players are savvy with their earnings and invest in businesses or start their own ventures. For example, some players open gyms, restaurants, or engage in property development. These additional income streams can add substantially to a player’s wealth.
The Future of AFL Player Salaries
As the AFL continues to grow, so too will player salaries. The salary cap system is designed to maintain competitive balance, but there is always room for changes. Here are some key trends that may impact future player salaries:
Increasing Revenue from Broadcast Deals
As media and television broadcasting rights for the AFL continue to grow, so does the league’s overall revenue. This could lead to a rise in player salaries in the coming years, as teams can afford to offer more competitive contracts.
More Global Exposure for AFL
With the AFL’s growing international presence, particularly in Asia and the United States, players may also see opportunities for greater sponsorship and endorsement deals, which could influence salaries.
Impact of Social Media and Personal Branding
Players who can build strong personal brands on social media platforms like Instagram, YouTube, and TikTok have the potential to significantly increase their earnings through personal endorsements, merchandise, and collaborations with brands.
Frequently Asked Questions
What is the average salary of an AFL player in 2025?
The average salary of an AFL player in 2025 is approximately $400,000 AUD per year. However, this can vary widely depending on the player’s experience, position, and endorsements.
Do all AFL players earn the same salary?
No, AFL players do not earn the same salary. Rookies and less experienced players typically earn the minimum salary, while star players and veterans can make significantly more, sometimes over $1 million AUD per year, thanks to endorsements and match bonuses.
How much do rookie AFL players get paid?
Rookie AFL players generally earn a minimum salary of around $90,000 AUD per year. This amount increases as players gain more experience and establish themselves in the league.
What factors affect AFL player salaries?
Several factors influence AFL player salaries, including experience, position, team success, media presence, and personal endorsements. Veteran players with strong track records, for example, command higher pay than rookies or newer players.
Can AFL players earn money through endorsements?
Yes, AFL players can earn substantial amounts through endorsements and sponsorships. High-profile players with strong social media followings or large fan bases can sign deals with brands like Nike, Adidas, and local companies.
What are match bonuses in the AFL?
Match bonuses are additional payments that players may receive for outstanding performances or for winning games. These bonuses can be based on individual accomplishments, such as goals scored or tackles made, or on the team’s overall performance.
Are AFL players allowed to negotiate their salaries?
Yes, AFL players are able to negotiate their salaries, especially if they have a strong track record and negotiating power. Player agents play a significant role in contract negotiations to ensure players receive the best deals possible.
How much do top AFL players make in a year?
Top AFL players, such as stars like Dustin Martin and Patrick Cripps, can make over $1 million AUD per year, including base salary, performance bonuses, and endorsement deals.
Do AFL players receive income from business ventures?
Many AFL players invest in businesses or start their own ventures. This can include opening gyms, restaurants, or engaging in property development, which adds additional streams of income beyond their salary.
What is the future outlook for AFL player salaries?
The future of AFL player salaries looks promising, with increasing revenue from broadcasting deals and international exposure. As the sport continues to grow, player salaries are expected to rise, especially for players who build strong personal brands.
Conclusion
So, how much do AFL players get paid in 2025? The answer is it varies widely, depending on factors such as experience, endorsements, team performance, and negotiation skills. On average, players earn $400,000 AUD annually, but top stars can pull in millions when considering their base salary, bonuses, and sponsorships.
As the sport continues to grow, the financial rewards for AFL players are expected to rise, offering both aspiring players and fans a glimpse into the evolving world of professional sport. Whether you’re following the next generation of talent or enjoying the stellar careers of established stars, the AFL continues to be one of Australia’s premier leagues, both in terms of performance and pay.
If you’re passionate about the game and want to stay updated on all things AFL, make sure to follow the latest news and player developments. Whether you dream of playing professionally or simply want to stay informed, there’s always more to discover about the exciting world of AFL.
